Hi, skin · MemberLift
Current KPI Review
Define the scorecards that make behavior visible before monthly conversion numbers lag.
Project: HiSkin Membership Sales System Implementation · GrowthDesk by ArtMetrics
Section 1
Baseline review
Use imported or provided sales, marketing, team, and conversion data to establish the starting view.
- Current conversion around 28% until confirmed.
- Target range: 38-45% first-appointment membership conversion.
- Segment by rep and studio.
Scorecard Metrics
First appointment membership conversion: Primary KPI for the July 1 rollout. · Target: 38-45%
Average order value: Tracks whether the process protects membership/package value. · Target: Increase from baseline
Follow-up completion: Measures whether reps complete required post-visit touches. · Target: 90%+
Membership/package conversion: Shows whether recurring or package value is being proposed. · Target: Baseline + improvement
Rep adherence: Tracks GREET, EVALUATE, TOUR, ASSESS, PROPOSE behavior. · Target: 85%+
Manager coaching completion: Confirms weekly coaching reviews happen and are documented. · Target: 100% weekly
Studio benchmark: Compares studios by conversion, AOV, follow-up, and coaching. · Target: Ranked weekly