Hi, skin · MemberLift
KPI Scorecards
Provide a structured, searchable, web-first kpi scorecards artifact for the Hi, skin MemberLift rollout.
Project: HiSkin Membership Sales System Implementation · GrowthDesk by ArtMetrics
Section 1
Overview
KPI Scorecards supports the Hi, skin MemberLift rollout.
- First appointment membership conversion: 38-45%
- Average order value: Increase from baseline
- Follow-up completion: 90%+
- Membership/package conversion: Baseline + improvement
- Rep adherence: 85%+
- Manager coaching completion: 100% weekly
- Studio benchmark: Ranked weekly
Section 2
GrowthDesk workflow
Use this asset as the source of truth. Publish, review, link, or export it without turning PDFs into the primary record.
- Client-visible publishing creates Project Activity.
- Slack and Close sync stay preview/dry-run unless configured.
- ReportLab PDF export is an artifact.
Scorecard Metrics
First appointment membership conversion: Primary KPI for the July 1 rollout. · Target: 38-45%
Average order value: Tracks whether the process protects membership/package value. · Target: Increase from baseline
Follow-up completion: Measures whether reps complete required post-visit touches. · Target: 90%+
Membership/package conversion: Shows whether recurring or package value is being proposed. · Target: Baseline + improvement
Rep adherence: Tracks GREET, EVALUATE, TOUR, ASSESS, PROPOSE behavior. · Target: 85%+
Manager coaching completion: Confirms weekly coaching reviews happen and are documented. · Target: 100% weekly
Studio benchmark: Compares studios by conversion, AOV, follow-up, and coaching. · Target: Ranked weekly