Hi, skin · MemberLift
Leadership Interview Dossier
Capture leadership goals, July 1 launch pressure, Taylor Duncan ownership, Shannon/Mark alignment, and success definition.
Project: HiSkin Membership Sales System Implementation · GrowthDesk by ArtMetrics
Section 1
Executive context
Hi, skin is moving into a July 1 MemberLift launch path across 9 studio locations.
- Project value and retainer terms are captured in GrowthDesk.
- GrowthDesk remains the source of truth for formal records.
Section 2
Business objective
Increase first-appointment membership conversion, membership/package sales consistency, and manager coaching visibility.
- Primary KPI: first appointment membership conversion rate.
- Supporting KPIs include AOV, follow-up completion, sales adherence, and coaching completion.
Section 3
July 1 launch pressure
Discovery, buildout, manager training, team training, and launch-readiness approval must move without operational drift.
- Fixed launch target: July 1.
- Outstanding confirmations should become RFIs or action items.
Section 4
Leadership expectations
Capture the standard for consistency, adoption, and underperformance response.
- 20% of the sales force carries 80% of revenue.
- Bottom 10% non-performers may be replaced if they do not follow the process.
Section 5
Decision path
Shannon is the primary commercial contact, Mark is a leadership stakeholder, and Taylor Duncan is the internal champion pending alignment.
- Confirm final launch-readiness approver.
- Confirm Taylor's training cadence ownership.
Section 6
Open questions
Questions that cannot be answered live should become RFIs.
- Taylor alignment call timing.
- NDA path.
- Owner/admin access path.
- SMS/email capabilities.
- Front desk device readiness.