Hi, skin · MemberLift
Follow-Up Flow Audit
Make follow-up completion and fallback automation visible by outcome.
Project: HiSkin Membership Sales System Implementation · GrowthDesk by ArtMetrics
Section 1
Outcome-based follow-up paths
Each outcome needs a clear owner, message, timing, fallback, and tracking point.
- Joined + rebooked
- Joined, no rebook
- Rebooked, did not join
- No join, no rebook
- Consultation scheduled
- Returning non-member
Section 2
SMS/email touchpoint map
Rep should send personalized SMS within minutes after visit when enabled, with automated fallback if the rep does not manually follow up.
- Do not auto-send live campaigns unless provider-gated.
- Track activity for conversion analysis.